• Brand Identity
  • Brand System
  • Advertising
  • Web (UI/UX) Design
  • Promotional Materials 



PROJECT DETAILS:

As the final project for the Visual Communication II course at college.
We were told to design a charity event fully from scratch.

This included a brand system and identity for the host organizer (The charity, which here is DREAMS ), Branding and advertising for the event itself, A fully functional website for the event, and merchandise,  






Brand Identity                                     01

Logo variation was important as we designed the brand identity for this brand. Since the branding will be used on campus throughout different colleges in America, it was crucial to make it possible for our logo to be responsive to the color palette of the college for maximum efficiency in advertising. 











Patterns made for DREAMS are based on the subject matter's logo and brand system. 





Website                                              02

Logo variation was important as we designed the brand identity for this brand. Since the branding will be used on campus throughout different colleges in America, it was crucial to make our logo responsive to the college's color palette for maximum efficiency in advertising. 


                     //Visit the Website\\

   dreamsproject.cargo.site
















Promotional Material                   03

Logo variation was important as we designed the brand identity for this brand. Since the branding will be used on campus throughout different colleges in America, it was crucial to make it possible for our logo to be responsive to the color palette of the college for maximum efficiency in advertising. 










The Feed






Credits

Design Lead, Mani Atasay | Creative director, Mani Atasay
Professor, Carrie Hott