CPMistanbul©
  • Art Direction for Event
  • Brand Identity
  • Motion Graphics
  • Promotional Materials

PROJECT DETAILS:
The mission is to expand the availability of the final Turkish user and Chinese manufacturer within the pharma industry. Turkish holding “NIKI” held its first-ever social event “CPMistanbul, where Turkish manufacturers got a chance to negotiate and purchase API’s from Chinese manufacturers directly.  

As part of the CPMistanbul event project, the main goal was a brand new identity system based on the parent organization (NIKI Co.) and promotional and packaging material required for their in-person event.  






Brand Identity                              01

Logo variation was important as we designed the brand identity for this brand. Since the branding will be used on campus throughout different colleges in America, it was crucial to make it possible for our logo to be responsive to the color palette of the college for maximum efficiency in advertising. 


















 Patterns made based on the illustrations.





Product Design                        02

Logo variation was important as we designed the brand identity for this brand. Since the branding will be used on campus throughout different colleges in America, it was crucial to make it possible for our logo to be responsive to the color palette of the college for maximum efficiency in advertising. 





3 different types of ID badges were designed.  A red tag for the Chinese guest, a blue tag for the host company, and a white tag for the general guests.








A set of digital designs was done, which mostly consisted of materials for their upcoming app as well as promotional materials for social media and email newsletter.













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Credits

Project Manager, Nima Kioni | NIKI Director, Behnam Esmaili | Chinese Project Manager, Miachel Chen | Design Lead, Mani Atasay | Creative Director, Mani Atasay