- Art Direction
- Brand Identity
- Motion Graphics
- Promotional Materials
PROJECT DETAILS:
The mission is to expand the availability of the final Turkish user and Chinese manufacturer within the pharma industry. Turkish holding “NIKI” held its first-ever social event “CPMistanbul”, where Turkish manufacturers got a chance to negotiate and purchase API’s from Chinese manufacturers directly.
As part of the CPMistanbul event project, the main goal was a brand new identity system based on the parent organization (NIKI Co.) and promotional materials required for their in-person event.
The brand identity for CPMistanbul was designed to bridge two distinct cultures. We wanted to showcase Turkish and Chinese identities in a really simple and playful way. Drawing inspiration from NIKI Co.’s existing brand, the new identity introduced a similar face yet more dynamic and approachable tone for the event.
Patterns made based on the illustrations.
3 different types of ID badges were designed. A red tag for the Chinese guest, a blue tag for the host company, and a white tag for the general guests.
A set of digital designs was done, which mostly consisted of materials for their upcoming app as well as promotional materials for social media and email newsletter.
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Credits
Project Manager, Nima Kioni | NIKI Director, Behnam Esmaili | Chinese Project Manager, Miachel Chen | Design Lead, Mani Atasay | Creative Director, Mani Atasay